Opportunity to boost your export potential to Sweden and the EU

Open Trade Gate Sweden (OTGS) supports companies in low- and middle-income countries that want to export to Sweden and the EU.

OTGS offers a free digital course designed to equip businesses with essential knowledge and skills to enhance their export capabilities.

The course starts with a Zoom introduction to OTGS and our Road to Export e-learning. After the introduction, you will work on the e-learning. On 8 April, we will meet again to discuss lessons learned and your current trade promotion activities. To conclude the course, you will apply your new knowledge by completing a home assignment or an export plan for a product or service of your choice.

The e-learning covers the following topics:

– Product classification: Learn how to identify and categorise your products according to relevant export classifications and international standards. This ensures your products are correctly recognised and comply with international regulations.

– Analyse trade statistics: Research trade data, including export/import figures, market size and trends. Learn how to assess demand and understand the competitive landscape in your target export markets.

– Identify target market segments: Research and map out specific segments within your target markets. Understand the needs, preferences and behaviours, as well as key industry players and market trends.

– Monitor market entry requirements: Stay informed about the regulatory, legal and logistical requirements for entering your target market. This may include certifications, tariffs, quotas and documentation.

– Prepare for promotion and market entry: Develop a market entry strategy, including marketing, distribution and sales tactics. Learn how to promote your products and company effectively to increase visibility and attract customers.

Key dates

11 March: Introductory session on Zoom (circa 45 minutes)

12 March–7 April: Self-paced e-learning on the Road to export and work on the home assignment

8 April: Wrap-up Zoom session and discussion on key takeaways from the e-learning and current trade promotion activities (circa 90 minutes)

9 April–29 April: Ongoing work on the home assignment

30 April: Deadline for home assignment

Target group

This course is primarily for companies in low- and middle-income countries that want to export to Sweden and the EU. Professionals from trade promotion organisations and other business support organisations working with export promotion and international trade may also be considered.

Selection

OTGS will select a maximum of 100 participants based on the requirements stated above. All applicants will be notified by email.

Participation

To complete the course, participants must complete the e-learning and submit the home assignment before deadline.